Develop Leaders for Impact
Unlock Growth. Equip Leaders. Drive Firm Success.
Spiirall Talent Advisor Services is YOUR premier partner for talent development solutions.
With our 150 years of combined people development experience –
coaching becomes an accelerator and profit driver for your firm’s success!
MAXIMIZING DEVELOPMENT AND PRODUCTIVITY
Talent Advisor Services = increased capabilities and stronger performance.
Balancing leadership development and productivity is a challenge!! Our proven approach
to creating, delivering, and sustaining an impact-driven coaching strategy provides an
effective framework to close leadership gaps and achieve key business objectives.
WE KNOW PUBLIC ACCOUNTING STRUGGLES:
- Having enough appropriately skilled leaders.
- Managing supervisor capacity, impact and development.
- Preparing and equipping teams for the current and future needs of the firm.
- Finding, engaging and retaining the best people, while balancing their development and productivity.
COACHING IS A PROFIT DRIVER
Firms cannot leave leadership development to chance. With increased turnover, burnout, and growing complexity, firms need more than just technical training—they need leaders who can inspire, engage, and retain top talent. Coaching provides the personalized development today’s workforce wants and needs to become high-performing leaders driving firm success.
OVERCOME GROWTH KILLERS
ROI OF DEVELOPING LEADERSHIP CAPABILITIES *
3X Higher Retention – Employees with career development support are 3x more likely to stay with
the firm.
22% Increase in Productivity – Managers who receive leadership training improve team
productivity by up to 22%.
87% Lower Turnover Risk – Engaged employees are 87% less likely to leave their firm.
50% Faster Global Integration – Structured leadership and onboarding programs reduce ramp-up time for new teams by 50%.
Firms with strong leadership pipelines are 2.3X more likely to outperform their competitors.
*This is not a guarantee of results at these levels. Each firm is unique, with many factors outside of Spiirall’s control that will impact success and possible returns on the investment of coaching.
Your firm shouldn’t be held back by:
- Turnover, burnout and disengagement continue to rise across the profession, costing firms precious time, money and
resources. - Managers often lack the time, training or tools to lead effectively.
- Without proper development, even high-potential team members can struggle to meet expectations, balance workload and
stay engaged. - Firms risk losing their best people and future leaders when growth paths are unclear, unstructured or coaching support
is missing.
Great firms need great leaders!
When leadership development is overlooked, firms can struggle to scale.
Coaching provides a system to retain, engage and grow your top talent!
Individual Development Focused Coaching
Who: Associates to Senior Managers
ROI: One-on-one coaching helps build critical skills, learn awareness, increase confidence, and take ownership of career progression.
Focus Areas:
- Career management
- Goal setting
- Applying feedback
- Certification strategies
- Time management
- Delegation
- Leadership development
Group Coaching
Shared Growth. Real Results.
For: Professionals at similar levels (e.g., new managers, experienced seniors, or firm integration cohorts)
Group coaching combines the power of community learning with the structure of professional coaching. Each cohort
experiences facilitated learning, reflective discussion, and targeted development around firm-relevant leadership topics.
Beneficial for:
- High Performers
- Supervisors
- New Managers
- CPA candidates
- Emerging Leaders
- Department Leads
How It Works:
- Ideal for cohorts of 6–12 participants
- Led by Spiirall-certified coaches with accounting industry experience
- Virtual and Live facilitated 90 minute sessions
- Aligned with firm goals, integration plans, or performance priorities
ROI You Can Expect:
- Accelerate Skill Development: Participants learn from real world scenarios and peer insights, helping them apply leadership concepts faster.
- Build Internal Connection & Collaboration: Cross-functional learning boosts engagement and strengthens firm culture.
- Lower Cost, Broader Reach: A scalable way to offer high-impact leadership development across your team.
“Group coaching helped our team speak a common leadership language. It created deeper trust and faster growth across the board.”
Supervisor Upskilling
Increase Leadership Capability
Who: Supervisors and managers ready to lead more effectively
ROI: Strong supervisors create high-performing teams, reduce turnover, and improve productivity—yet many are promoted without formal leadership training.
Included:
- 1-day intensive leadership development workshop (virtual or in-person)
- Core leadership skills: feedback, delegation, team engagement, leading change
- Six months of group coaching and peer to peer application
- Tools to manage time, energy, and team performance effectively
Building Your Internal Talent Advisor Program
Who: Firms looking to develop their own Talent Advisor Program
ROI: Many firms recognize the need for structured leadership development but lack the internal capacity to design an effective program.
Included:
- Roadmap for program design and implementation.
- Final candidate interviewing and selection assistance.
- Expert training of your Internal Talent Advisor(s).
- Leadership development frameworks and best practices.
- 6 months of coaching and follow ups for your Internal Talent Advisor(s).
Your Global Edge
Group Coaching Intensive for International Teams
For: US firms with international team members
What: Six monthly, 90-minute, virtual group coaching sessions in small, country specific groups.
ROI:
- Upskill international team members working for US-based firms.
- Solutions aligned with client needs identified in 2024 global focus groups.
- Build practical skills like communication, time management, and goal-setting.
- Enhance understanding of personal contributions to the firm.
- Address cultural barriers for international employees working with US teams.
- Develop self-awareness and accountability.
Why Spiirall?
Spiirall’s services are designed specifically for the accounting profession—combining deep industry knowledge with a proven framework to close leadership gaps and accelerate performance. Whether it’s 1:1 coaching, supervisor upskilling, group cohorts, or building an internal Talent Advisor program, we help firms grow stronger leaders who deliver real results. Our structured approach leads to higher retention, faster promotions, and stronger teams—making Spiirall the partner firms trust to develop the people who power their future.
What Our Clients Say
“TA’s have been an incredible resource to me in my career and honestly don’t think I’d be in the position I’m in today
without them. I’ve gone to them when needing assistance with critical conversations, understanding different styles and
communications, how to help support a supervisee, but also having someone to be vulnerable to on areas of improvement.”
SHANNON W.,
TALENT ADVISOR CLIENT
“With their coaching and guidance, for the first time in my life, I realized and accepted my self-worth. I had become a “badass”. With that awareness came opportunities to rise within my team and take on a leadership role. I started my TA experience with a job, but now I have a career. I owe so much to my TA for truly diving in and working to bring out the best in me.”
EVA J.,
TALENT ADVISOR CLIENT
“The Spiirall team helped us think through aspects of the Talent Advisor program, shared their expertise with us, and made themselves available throughout the process. While we have been working with Spiirall for a year, we are in beginning our program. We are hearing great things from our colleagues, both Performance Coaches and their Team Members. I highly recommend Spiirall for their expertise!”
MANDY NEVIUS,
DIRECTOR OF HUMAN RESOURCES, KEITER CPA
“I worked with Spiirall to create our firm’s Talent Advisor program. From the beginning, I found Spiirall to be generous in sharing both their knowledge and their resources. They adapted their model to our unique needs, taking a pragmatic approach that works well with our industry’s analytical mindset.
Spiirall also worked hand in hand with the development team as we gained buy-in and educated the rest of the Firm about the Talent Advisor program. Sitting in on meetings with leaders, they helped us develop a program that would work within our already-established systems and support the direction our leaders were setting for the Firm.
Beyond that, Spiirall was simply fun to work with. I would recommend Spiirall to any firm looking to construct their own internal coaching program.”
PAMELA BRADLEY,
TALENT ADVISOR, KEITER CPA